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OPI Taps Gel Lacquer Marketplace

Introduces GelColor for high-shine manicures.

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By: TOM BRANNA

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UV-cured gel nails are all the rage this year, and OPI is the latest marketer to jump on board with GelColor, a professional treatment featuring full-gel lacquers that apply in minutes, for manicures and pedicures that last two to three weeks, according to the company. GelColor is applied like traditional nail lacquer and flash LED UV-cured in a total of four minutes (almost four times faster than standard gels).The line debut will include 28 of the most sought-after OPI hues – along with ba...

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